Vevo, the music industry video channel that rides on top of YouTube, has done some analysis of the music fans that give its video 10 billion views a month. Who are these fans and what are they like?
The results are in a report called the 2015 Music Fan Report. Basically, fans can be classified into four tribes.
- Talent Scouts: Those who consider themselves tastemakers and trendsetters.
- Front Row Fans: They see music “as a reflection of pop culture and a means to share and engage” through various social media channels.
- Crowdsurfers: Fans who ingest music throughout the entire day.
- Soloists: People with a deep, personal connection to their favourite music.
In which group do you fall? Read some analysis at Stream Daily.