Vevo Looks at Music Fan Behaviour. Which Tribe Are You In?

Vevo, the music industry video channel that rides on top of YouTube, has done some analysis of the music fans that give its video 10 billion views a month. Who are these fans and what are they like?

The results are in a report called the 2015 Music Fan Report. Basically, fans can be classified into four tribes.

  1. Talent Scouts: Those who consider themselves tastemakers and trendsetters.
  2. Front Row Fans: They see music “as a reflection of pop culture and a means to share and engage” through various social media channels.
  3. Crowdsurfers: Fans who ingest music throughout the entire day.
  4. Soloists:  People with a deep, personal connection to their favourite music.

In which group do you fall?  Read some analysis at Stream Daily.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Vevo Looks at Music Fan Behaviour. Which Tribe Are You In?

  • October 2, 2015 at 3:39 pm

    As a listener, I am a soloist.
    I start with a artists I know (or at least heard about) and get deep into their music.
    From that point, I often check out who they collaborate with and then seek out their music.


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