Wait: Is Twitter About to Buy Soundcloud?

I’m a huge fan of SoundCloud.  It’s a great non-YouTube way to distribute and demonstrate audio across the Net.  Now rumours are that Twitter is kicking the service’s tires.  From Re/Code:

Twitter may try to buy its way out of its growth problem by making another move into music.

The company is considering a deal to acquire SoundCloud, the music and audio-sharing company, according to people familiar with both companies.

Berlin-based SoundCloud is a free service that lets users upload and share audio files around the Web; it likes to describe itself as the “YouTube for audio.” In October 2013, the company announced that it had 250 million users.

If the deal goes forward, and that’s by no means a certainty, it would likely be Twitter’s most expensive acquisition by some margin. Earlier this year, SoundCloud announced a $60 million funding round that valued the company at $700 million. Last fall, as Twitter was preparing to go public, it acquired mobile ad company MoPub in a deal that valued that company above $300 million.

A deal would also be Twitter’s second attempt to take advantage of the fact that some of its users talk about music and share links to songs they like. Last year, Twitter launched a stand-alone Twitter Music app, but the service never took off, and Twitter killed the app in March.

Both companies declined comment.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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