The Wall Street Journal on How SiriusXM is Fighting for the Car Radio
Just about every single manufacturer offers a satellite radio option these days. Once hooked, some people never go back to terrestrial radio. And SiriusXM isn’t slowing down when it comes to be the dominant medium in the car. From the Wall Street Journal:
SiriusXM’s satellite-radio channel Outlaw Country abounds with quirky signature lines. “No fences. No badges. No commercials” frequently reminds listeners of where they are. Dialogue snippets like “You egg-sucking, chicken stealing, gutter trash,” (from “The Wild Bunch”) add to the renegade vibe.
These branding strokes nurture Outlaw Country’s odd community of alt.country hipsters and good-ol’-boy truckers, who come together to eschew mainstream Nashville music. They prefer playlists of artists ranging from Sturgill Simpson and Lucinda Williams to Merle Haggard and ZZ Top.
Outlaw is just one of 175 channels on SiriusXM’s menu of niche programming, but it’s one which exemplifies why the service has a chance of surviving increasingly savage competition for radio audiences. As it battles Spotify, Pandora, iTunes and still-dominant terrestrial AM/FM bands, Outlaw and other SiriusXM channels are testing how people will want to consume music in the future.
To read the rest of the article, Google “How SiriusXM is Battling for the Car Radio.” That’s should get you past the subscription barrier. (Thanks to Jeff for the link.)
