Warner Music Group is getting deeper into the field of music as medicine
Music therapy has been a thing for years. Music can be used for everything from pain management to treating depression and dementia. Warner Music Group, one of the world’s three major labels, is very interested in music’s potential when it comes to medicine.
The label has a new partnership with a UK startup called MediMusic to investigate the use of music for patients with anxiety, stress, and pain. Material from WMG’s catalogue will be carefully selected for trials in the US and the UK.
MediMusic has some kind of tech that analyzes music for specific therapeutic data points. Twenty-minute playlists are then created on an individual basis for patients. MediMusic also uses special playback devices and headphones.
This follows Universal Music Group’s foray into the same area. It has a partnership with a company that focuses on helping people with dementia.
More detail here.
