Focus groups are a favourite tool of marketers, researchers and brand builders. Unsuspecting subjects are brought into a room and observed answering questions from a moderator. The results are supposed to give the people on the other side of the one-way glass what to do about…well, whatever it is they do.Leave it to Josh and Queens of the Stone Age to take the piss on something like this.
Leave it to Josh and Queens of the Stone Age to take the piss on something like this. Watch them as they rate their own stuff.
Now here’s a behind-the-scenes episode as the band works up some questions.