Radio consultant Mark Ramsey makes some good points in this blog post. Start by watching this video demonstrating the new generation of “smart in-ear headphones.”
So how could these things be a threat to radio? Ramsey explains.
But it’s worse than that: Because when you take the “radio” into the ear and out of the mobile device (Dash bridges both) you have an “arms race” between makers of technology and those who measure usage of that technology. While Nielsen fights the smartphone war, the smart earphone war is just warming up.
Read the entire post here.