Wearable Tech: New Competition for Terrestrial Radio?
Radio consultant Mark Ramsey makes some good points in this blog post. Start by watching this video demonstrating the new generation of “smart in-ear headphones.”
So how could these things be a threat to radio? Ramsey explains.
[S]mart earphones could be the kind of personal assistant that today’s mobile devices only wish they could be.Now obviously folks could listen to radio (or any other content) while their personal assistant voices over the content, so it’s not as if radio is uninvited from the party. But anything that promotes a private listening experience will continue to be Nielsen-challenged, due to the dated, clunky technology associated with capturing mobile listening.
But it’s worse than that: Because when you take the “radio” into the ear and out of the mobile device (Dash bridges both) you have an “arms race” between makers of technology and those who measure usage of that technology. While Nielsen fights the smartphone war, the smart earphone war is just warming up.
Read the entire post here.
