If you’ve been following the NFL vs. Beats headphones battle. you’ll know that the league wants to stamp out use of Beats by anyone within camera range during a game. Why? A deal with Bose (notice the logos on all the coaches’ headsets) means that no other headphone brand can be seen during the game–especially a brand that gives away their ‘phones to players in hopes that they’ll get a little free advertising without having to pay the NFL a penny.
Last week, SF QB Colin Kaepernik was fined $10,000 for daring use his Beats headphones during a broadcast. This is just one of three league fines he’s appealing. Week 6 saw a number of players define the ban–sort of. There’s nothing in the Bose deal that says players can’t wear their Beats during warm-ups. Tom Brady, Cam Newton (who has a formal endorsement deal wit the company), Richard Sherman and a plethora of Bengals defensive tackles were all seen sporting Beats on Sunday. More details here.
Your move, NFL.