I was most interested in this week’s Canadian music sales and streaming stats because of The Hip Effect. Would the release of the band’s Saskadelphia album back on May 21 have any appreciable effect on things? The answer is “yes.”
Let’s start with year-over-year comparisons, looking back on the same week in 2020.
- Total album sales: -9.2%
- CD sales, -9.5%
- Digital albums, -22.3%
- Digital tracks, -26.7%
- Vinyl LPs, +59.6% (Not a typo!)
- On-demand audio streams, +15.1%
The Hip Effect comes into play with the week-over-week comparisons.
- Total album sales, +25.8%
- CD sales, +25.0%
- Digital albums, +19.8%
- Digital Tracks, +7.6%
- Vinyl LPs, +44.2%
- On-demand audio streams, -3.4% (1.9 billion streams in the country last week)
Digging deeper into The Hip Effect:
- Saskadelphia made up 9% of the entire week’s sales total.
- The album is #1 when it comes to Alternative Albums, Top Current Albums, Top LPs Current Digital Albums, and iTunes Album Sales.
- Four Hip albums sold more than 2,000 copies. Compare that to the previous week’s number one album which sold less than 1,400 units.
- The Yer Favourites greatest hits collection had close to three million streams last week.