Weekly survey: Are you interested in the music industry’s NFTs?

Now that I read back that headline, I realize that I probably lost a lot of people before they reached the end of the sentence. But lemme try to tease this out.

NFTs–non-fungible tokens–are suddenly all the rage in the creative world. These are assets that exist only in the virtual realm and protected/tracked by blockchain technology. People are spending insane amounts of money on NFTs, products that don’t exist in meatspace. Confused? You’re not alone.

Yet NFTs have already generated over US$25 million for musicians over the last month, including some Kings of Leon tokens that pulled in US$2 million. This opens up a whole new series of revenue streams for artists that promise direct connections to fans.

So here’s the question: Are NFTs a thing for you?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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