The Beatles released the 50th-anniversary edition of their Abbey Road album this past Friday and, as expected, there was a tremendous amount of hoopla surrounding it. Well-deserved, I believe–but that’s just me.
This is music that’s 50 years old. The Beatles had effectively broken up by this time in 1969. But not only is the band still part of the music conversation, but they may also be bigger than ever. I have some stats to back that up, too.
- Since the beginning of the year, Beatles music has been streamed 1.7 billion times on Spotify.
- 9% of all Spotify streams are of Beatles music.
- And this is the best: 30% of all streams are by people between the ages of 18 and 24, people who are at least two generations removed from when The Beatles were still around.
And it’s not just on Spotify. Deezer reports that 27% of all Beatles streams are being summoned by people under 25.
Expect an uptick in these numbers through the next few weeks as the new Abbey Road spreads throughout the ecosystem. It’s already the best-selling vinyl album year after year and this new edition will only serve to goose that.
I may have already answered my own question, but I want to hear what you have to say. The Beatles: Do they still (or did they ever) matter to you?