Did you listen to any albums over the weekend. By that I mean listening to an album from track one and listening all the way through without interruption?
I bring this up because this coming Saturday (October 12) is National Album Day in the UK. The idea is promote the complete and proper listening of albums from start to finish in the way the artist intended.
This seems to be necessary because this isn’t the way things work anymore. Deezer, the French streaming music service, did a study in the UK and found that 15% of music fans under the age of 25 have never, ever listened to a full album. Not even once in their lives. (Again, this is just the UK so things may be different in other countries.)
Why? Lack of time, for one thing. There’s just too much music out there to devote time to a full album. Blame can also go to the skip button. It’s just too easy to move onto the next track. And third, it’s a playlist world now. It’s becoming more and more about individual songs from a variety of performers rather than collective works from a single artist.
However, all is not lost. 82% of people in the survey claim to have listened to a full album. Most people do that at home (53%) and in the car (32%). And 74% of the people in the survey said they are more likely to listen to album of a particular artist if they’ve seen that performer do a gig.
Let’s do our own survey. In the last year, have you listened to a full album front to back? And when you respond, please include your age so we can correlated the data a little more accurately.