Weekly survey: Is TikTok affecting your musical discoveries?

May 3, 2021 Alan Cross 0 Comments 0 min read

A recent study of TikTok users uncovered some very interesting stats. Of those surveyed, 55% say that TikTok has influenced their taste in music while 60% say that they use the platform to discover new music.

Diving deeper, respondents indicated that the genres benefitting for music discovery on TikTok are hip-hop (74%), pop (58%), and alternative (23%). What’s more is that nearly 75% of everyone says they’ve found a new favourite song on the platform.

(By the way, if you think that songs on TikTok become hits organically because of fan engagement, you need to read this.)

Let’s engage in some peer review with a separate independent study. Where do you stand?

TikTok is blowing up as a music discovery platform. Have you ever found a new song, artists, or genre on TikTok? (Retweet if you get a chance, okay?)
— Alan Cross (@alancross) May 2, 2021

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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