A concert ticket is a contract. Purchased for a fee, a ticket allows you entrance to a place/event on a specific day at a specified time. The entity that sells you this ticket really wants it to be irrevocably tied to you lest you feel the need to resell it at a higher price pocketing the difference for yourself.
There have been numerous schemes to cut down on scalping. Bar codes. Digital tickets. Weird present-your-ticket-and-the-credit-card-you-used-to-buy-it requirements. Invasive plans involving facial recognition. And so on.
Amazon has a new idea that they’ve been tested at their Whole Foods stores: A palm print scanner. After loading your palm print into a database, all you have to do at checkout is wave your hand over the scanner. No more cash, debit cards, or credit cards. Some 10,000 people have already signed up for this.
Amazon now thinks this technology can be applied to concert tickets. In fact, they’ve already got a deal with the Red Rocks Amphitheatre in Colorado. Fans registered this way get in a separate line, wave their hand over a scanner for one second, and they’re in. (They still need to be searched for contraband and booze, so the time savings here are probably minimal.) Meanwhile, it’s hoped this will cut down on scalping because it’s pretty difficult to lend a high-res version of your hand to someone.
What are your thoughts on using your palm print technology for concert admission?