Weird and Cool Ways to Release Records

Sure, you could just shrink wrap a CD or a piece of vinyl and put it on a shelf, but where’s the fun in that? Jack White knows that the novelty by which a record is sold can be more than half the fun. Take what his Third Man Records has done with this classic Jay Z record. It’s wonderfully weird, typical of Jack.

Which brings me to this list from Wow 24/7.  It includes Max Tundra’s 2008 release, Parallax Error Beheads You, which was released as a can of chicken soup.

Max Tundra


And this Mogwai album that came as a music box.

Mogwai Music Box


Might as well be clever, right? The full list can be found here. Got any more to add to this list?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Weird and Cool Ways to Release Records

  • August 3, 2015 at 1:07 pm


    The Flaming Lips had a great year in 2011 which saw them release materials in a human skull-limited edition of 13.

    Here is a summary of those releases taken from:

    2011: All Of The EPs

    Also in 2011, The Flaming Lips announced plans to release a new song or EP every month. Some of the more interesting include:
    * February’s release of Two Blobs Fucking, a 12-part composition on YouTube that must be played simultaneously in order to be heard as intended.
    * April’s Gummy Song Skull EP: a flash drive of four songs contained within a human size gummy bear skull and brain. (This was followed in June by the release of a live in-studio re-recording of their 1999 album The Soft Bulletin, on a flash drive embedded in a marijuana-flavoured brain inside a strawberry gummy skull; and the Gummy Song Fetus EP,with three songs on a flash drive embedded in a bubble gum flavoured gummy foetus.)
    * A six-hour song in September, ‘I Found A Star On The Ground’, released along with two others and packaged with a Strobo Trip Light Illusion Toy: a set of spinning discs with images on them. This release was officially called Strobo Trip, and saw a collaboration with Sean Lennon as he read out the names of 212 people who had donated
    $100 to the Oklahoma City SPCA and Academy of Contemporary Music.
    * A 24-hour composition, 7 Skies H3, encased in an actual human skull. 13 copies of the extremely limited release were available for purchase for those with a spare $5000, and when he could, Mr. Coyne would hand deliver them. (The band also established a free never-ending internet stream of the song for the rest of us plebs.

    A video of finding the USB drive is here:


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