I written before about how I’ve repeatedly tried and failed to get into “serious” music like classical, opera and jazz. Try as I might, I just don’t seem to have the patience for learning enough about the music before appreciation begins to take hold.
And I’m not alone. Symphony orchestras, for example, constantly struggle to attract audiences and for ways to maintain their funding. It can be a hard (and sometimes losing) battle.
But maybe the Colorado Symphony has hit upon something. They’re launching a series entitled “Classically Cannabis: The High Note Series.” The goal is to attract a younger audience by encouraging them to bring their own pot to events. (Edible-only, please. There’s no smoking in the concert hall.)
Here’s what symphony director Jerry Kern told the Denver Post: “Part of our goal is to bring in a younger audience and a more diverse audience, and I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra.”
(Via Boing Boing)