Music Industry

What are Canadians listening to and watching these days? I’m glad you asked.

There’s been a bunch of new research into the listening/watching/streaming habits of Canadians lately. Here’s what we’ve learned.

  • 85% of Canadians in the key 25-54 demo listen to radio.
  • YouTube reaches a huge swath of Canadians over the age of 18 each month. That works out to 85% of that demo.
  • 27% of Canadian 18+ stream video on Netflix. Amazon Prime Video is third at 16% while Disney+ is fourth place.
  • Spotify is the most popular audio streaming platform in Canada, reaching 1 in 4 Canadians over the age of 18. If we look at people 35 and under, the reach goes up to 1 in 3. Apple Music is second at 11%, followed by iHeartRadio at 8%
  • Facebook is Canada’s most popular social media platform in the country. Each month, 86% of Canadians over 18 are on Facebook at least once.

Like stats like this? Go here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38336 posts and counting. See all posts by Alan Cross

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