Happy guy walking and using a smart phone to listen music with headphones
Music Industry

What are the top Canadian audio choices? There’s been a survey.

Media Technology Monitor is a company what does that: monitor media. The results of a new survey of the favourite audio options of Canadians 18 years of age and older. Here are some topline findings.

  • 40% of English-speaking Canadians and 43% of francophones say that they use YouTube Music more than any other streaming service.
  • 38% of anglophones and 32% of francophones use Spotify.
  • 43% of anglophones pay for a streaming subscription. The number for francophones is 35%.
  • Almost 80% of anglophones use streaming content every month. For francophones, it’s about 75%.
  • Smartphones are the device used the most for audio, whether it be streaming, radio, or podcasts.
  • About 40% of anglophones listen to podcasts. It’s 25% for francophones. I’d guess that this number is lower because there are fewer French language podcasts that English ones.
  • Who pays for premium podcasts? Not many. (Anglos 16%, francophones 9%).
  • 69% of anglo kids use streaming music services while 63% listen to radio. That latter number surprised people because it was higher than expected.

In a related story, YouTube is the most popular online service in the US. Facebook is second, followed by Instagram.

(Via Broadcast Dialogue)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37835 posts and counting. See all posts by Alan Cross

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