What Do the Next Generations Want from Music Tech?

The future of music is mobile. But what does that really mean?  TechCrunch takes a guess.

As music fans go mobile, music festivals are following suit. The kids in America are rocking out to T-Swift with a Natty Lite in one hand and a mobile phone open to native festival apps in the other.

Schedules, venue maps, artists and vendors are all in the palm of partygoers hands. And festivals are even designing other features specifically to engage the throngs of eager event-goers, diehard fans and dispassionate bystanders weeks before the events actually begin.

Imagine for a second if these apps (or a new app, for that matter) took the mobile experience a bit further in engaging people on an ongoing basis.

Consider this context: You and your best friend are at a café when a song plays in the background that gets both of your attention. Without even saying a word, you look at each other in firm agreement that you like the song.

Normally, one of you would launch 2-3 different apps to figure out who the artist is, look up biographical information, search for more of their music and maybe ask your social network who’s familiar with the artist or post something in reference to the context.

What if an app, upon hearing the first few seconds of the song, recognizes that you like this type of music, takes care of all those search-and-share activities on its own then simply prompts you with a personalized call-to-action?

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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