What kind of podcasts do you listen to? Someone did a survey.
Podcasting is still in growth mode as more people get into on-demand listening. But what are we listening to?
Edison Research conducted a survey to determine the most popular genres of podcasts and then divided things up by age.
Weekly podcast listeners 18-24
- Comedy: 64%
- Society and Culture (including music): 24%
- True Crime: 20%
- News: 13%
- Sports: 9%
- Education: 9%
Weekly podcast listeners 25+
- Comedy: 39%
- News: 31%
- Society and Culture: 27%
- True Crime: 19%
- Sports: 11%
- Business: 11%
Where do you fit in?