What REALLY Happened Between Taylor Swift and Apple Music?

Taylor Swift spoke and within hours Apple blinked. How was this possible?  I’m pretty sure we won’t get the real answer in this interview with Scott Borchetta, CEO of Taylor’s Big Machine Label Group, but it’s something to think about.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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