Now that American Thanksgiving is almost here, making predictions for 2019 has once become a parlor game for music industry wonks.
MIDIA Research, which has a pretty good track record with this kind of thing, has published their annual look ahead.
2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, the blockchain, AI music – failed to meet inflated expectations, concepts such as privacy, voice, emerging markets, and peak in the attention economy shaped the evolution of digital content businesses, in a year that was one to remember for subscriptions across all content types.
These are some of the meta-trends that we think will shape media, brands, and tech in 2019 (see the rest of the report for industry-specific predictions).