What’s behind the latest wave of nostalgia for 90s music?

[This is from GlobalNews.ca. – AC]

The Backstreet Boys are playing sold-out shows across Canada this week and their latest album “DNA” topped the charts when it dropped earlier this year.

The recent release of both live-action versions of The Lion King and Aladdin took many ’90s babies on strolls down memory lane.

It seems like everywhere you look, ’90s pop culture references are popping back into the mainstream — and no, it’s not a coincidence.

“Today’s nostalgia really targets millennials because they are of that age where they’re just feeling the beginnings of a midlife crisis,” Ryerson University sociologist Paul Moore told Global News.

Which makes millennials the perfect demographic to market the “good ol’ days.”

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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