This is the gist of a Leftsetz Letter today. (It’s not in the archive yet, but it’s coming. Eventually, you’ll find it here.)
(1) You’re big and adored for one album.
(2) You go into the next album cycle feeling pretty good.
(3) When the follow-up album comes out. no one cares. And it doesn’t matter how good that record is.
This happens a lot more frequently these days given that CD sales are in an irreversable death spiral. Leftsetz points to Feist and her Metals album which has managed to sell fewer than 65,000 copies in the US in the three weeks it’s been out. Then again, she doesn’t have an iPod commercial to help this time.
Then there’s this article from today’s Guardian:
You sell a couple million albums. You’re adored. Then 90% of your fanbase deserts you – and your record label isn’t far behind. Rob Fitzpatrick investigates band collapse syndrome.
If you’re in a band, it’s scarier than anything you’ll get out of Halloween. Read it here.