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The “Philco” information is bogus (fake address). But it is a real photo for Regency Inc, who made the amplifier on the left hand side of the cart. The amplifier is a Regency HF-150 and the speaker is a Jensen Duette. The turntable is a Webcor Diskchanger. Photography done by Ken Schmid Studio, dated December 1954.
Full color version here:
https://www.shorpy.com/files/images/hifi_1954_00.jpg