When iTunes Radio Debuts Next Month, Advertisers Will be Ready to Spend Millions
Although we won’t get it anytime soon–it’ll be a US-only rollout at first–Apple’s iTunes Radio is shaping up to be a financial win right out of the gate.
The ad-supported version of the service has already received millions of dollars in committments from McDonald’s, Nissan, Pepsi, Nissan and Proctor and Gamble. (Read the Ad Age story here.)
Where are the advertisers going to get this money? One fear is that they’ll shift it away from their traditional advertising partners: radio.
Read more about what’s coming down the tracks at Radio Ink.
Billboard also has some coverage here.
