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Which artists have the most popular merch around the world?

Everyone like merch and swag from their favourite artists, right? Things get interesting when you start to break things down by country. A company called Merchant Machine

did just that.

For example, you’d think that with all the hype around Taylor Swift over the last few years that her merch would be number one in the world. After all, she’s been the best-selling global artist for two years in a row. Nope. It’s BTS who have the most merch sales in 30 countries. She’s not even in third place. That goes to Harry Styles with 15 countries. Tay-Tay is number one in Canada and the US (along with Saudi Arabia, Uruguay, El Salvador, Spain, and a couple more. That’s good for third place.

Well, what about the rest of the world? Glad you asked.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38123 posts and counting. See all posts by Alan Cross

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