Which artists have the most popular merch around the world?

Everyone like merch and swag from their favourite artists, right? Things get interesting when you start to break things down by country. A company called Merchant Machine

did just that.

For example, you’d think that with all the hype around Taylor Swift over the last few years that her merch would be number one in the world. After all, she’s been the best-selling global artist for two years in a row. Nope. It’s BTS who have the most merch sales in 30 countries. She’s not even in third place. That goes to Harry Styles with 15 countries. Tay-Tay is number one in Canada and the US (along with Saudi Arabia, Uruguay, El Salvador, Spain, and a couple more. That’s good for third place.

Well, what about the rest of the world? Glad you asked.