Which streaming music service came out on top in 2019?

Spoiler: It was Spotify.

But what’s interesting is that according to MIDIA Research, its market share is exactly where it was at this time last year and the year before: 35.6%. Weird.

The subscriber market share numbers–the way 304 million people are divvied up–go like this:

1. Spotify, 35.6%
2. Apple, 18%
3. Amazon, 13%
4. Tencent, 10%
5. Google, 5%
6. Deezer, 3%
7. Pandora, 2%
8. MelON, 2%
9. All others, 11%

Some great analysis can be found here.