Which streaming music service came out on top in 2019?

December 11, 2019 Alan Cross 0 Comments 0 min read

Spoiler: It was Spotify.

But what’s interesting is that according to MIDIA Research, its market share is exactly where it was at this time last year and the year before: 35.6%. Weird.

The subscriber market share numbers–the way 304 million people are divvied up–go like this:

Spotify, 35.6%
Apple, 18%
Amazon, 13%
Tencent, 10%
Google, 5%
Deezer, 3%
Pandora, 2%
MelON, 2%
All others, 11%

Some great analysis can be found here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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