Which streaming music service came out on top in 2019?

Spoiler: It was Spotify.

But what’s interesting is that according to MIDIA Research, its market share is exactly where it was at this time last year and the year before: 35.6%. Weird.

The subscriber market share numbers–the way 304 million people are divvied up–go like this:

  1. Spotify, 35.6%
  2. Apple, 18%
  3. Amazon, 13%
  4. Tencent, 10%
  5. Google, 5%
  6. Deezer, 3%
  7. Pandora, 2%
  8. MelON, 2%
  9. All others, 11%

Some great analysis can be found here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.