Why an Apple iCar is a Good Idea
Cult of Mac has a take on the whole “Apple-should-build-a-car” concept. (I sort of agree, although my approach would be somewhat different.) Anyway, read on.
Here’s how they should do it.
An automobile performs several functions. First and foremost, of course, it’s a conveyance — a device with a motor and wheels that transports human bodies, as well as groceries and golf clubs, from one place to another.
Secondarily, however, a car is a content consumption device. People listen to the radio, digital music, audiobooks and more — or chat on the phone — while they’re in their cars.
So that’s what a car is. But what is Apple?
People think of Apple as a computer company, or more recently a consumer electronics company. But that’s not really what they are or how they see themselves.
Apple views itself as a company that exists to save the world from horrible content consumption and communication interfaces.
They look around for industries where millions or billions of people are suffering from ugly, non-intuitive, clunky user interfaces with no help in sight, then step in to redesign a better way.
A company whose killer product is the mobile OS equivalent of Windows 3.1 thinks itself on a mission to save the world from horrible user interfaces? The arrogance would be sad were is not so incredibly hilarious. Spend half an hour with Android 4.0 or Windows Phone 8 and you'll see just how far behind Apple is when it comes to UI design. That they've managed to create a fashion trend out of their dated designs doesn't make them superior, it just makes them better marketers (and that they certainly are.)