If you look elsewhere on these pages, you’ll find examples of bands who seem to be giving away the milk before anyone’s had a chance to buy the cow.
Why would Jane’s Addiction stream The Great Escape Artist a week before it’s out? What’s is Maynard thinking by offering up the new Puscifer album before it’s in stores?
Today’s Audio4cast newsletter gets it bang-on when they wonder aloud about Ryan Adams streaming his new album:
Some might think he’s crazy, offering his entire album upfront for all to hear. How on earth will he sell albums? In fact, I think Adams and a growing number of artists understand that the formula for selling songs has changed, and restricting access to your songs isn’t the way to get folks to buy your music. Instead, offer a listen to everyone. In fact, offer them the chance to hear your whole album! If they like it, do you think they’ll be satisfied with returning to the website every time they want to hear it? Of course not – they’ll buy it, or the songs they like from it. And maybe they’ll come see a show as well.