If you’re a fan of Netflix’s Stranger Things, you’ll know that an episode in the current season featured some very effective use of Kate Bush‘s 1985 hit, “Running Up That Hill.” If you missed it, we heard the song as Max played it through her headphones as she stumbled her way through the hallway of the high school, reeling from the death of her brother Billy.
Within hours, the song started rising up on every imaginable platform, seeing a rise of 9,900% of US streams. That will inevitably translate into an appearance on next week’s Billboard charts. And a quick search on Twitter for “#KateBush” will see a huge number of posts, many from people who, thanks to Stranger Things, have discovered the song for the first time. (Here’s a good story on how songs go viral, especially once they get on TikTok. And here’s a deep dive into the new numbers for the song.)
The song is, without a doubt, a timeless masterpiece, one that speaks of a very personal sense of emotional turmoil that everyone from every generation can identify with. It’s also another example of how an older song can capture the attention of a generation several times removed from its original era.
However, Kate Bush fans are very protective of their queen. Twitter has been alight with comments from fans who are livid that “Running” will become known as “that song from Stranger Things” and not from her Hounds of Love album. The Daily Beast reports on this situation. And then there are these tweets.
But then there are those who think that this is great for the young’uns.