Why Artists Need to Collect Fans’ Emails
This article in the Wall Street Journal should convince anyone and everything that getting your fans’ email address should be at the top of your list.
Fans who get free music in exchange for an email address are 11 times more likely to make future purchases directly from a band than fans who get nothing for forking over their contact details, Topspin’s data show. Most acts sell less than 10% of their music directly to fans, while Ticketmaster typically lets bands sell about 10% of their concert tickets directly, usually to fan-club members.
