Why Being a “Music Executive” Isn’t Enough Anymore

This thought-provoking article from Billboard begins like this:

We’re no longer in the music business — it doesn’t exist anymore. We’re in the multimedia business.”

This was artist manager Scooter Braun speaking to Billboard for a story about his and fellow managers Troy Carter and Guy Oseary’s investments in a variety of social media and technology startups.

Keep reading.  It’s worth it.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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