Why don’t rock and metal videos feature more cars?

If there’s a genre that celebrates cars in its music videos, it’s gotta be hip-hop and rap. But given that so much of rock’s canon consists of songs about cars, what’s with the gap in the number of vehicles shown in rock and metal videos?

That question is based on the findings of a study (read: a commercial masquerading as a study so people like me will write about it) that reveals only 32% of a sample of rock and metal videos featuring any kind of cars. Here is your executive summary. The study was based on a sample of 250 videos. (n = seams small, but whatever…)

  • 3 out of 4 rap/hip-hop videos featured cars
  • Only 32% of rock and metal videos featured any kind of vehicle.
  • In a shock finding, country music videos feature the most pick-ups.
  • The most popular colour across the spectrum? Black, of course.

Check out these graphics.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37412 posts and counting. See all posts by Alan Cross

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