Why iTunes is Doomed

Apple’s next version of iTunes–v11–will be out soon, promising all kinds of improvements.  However, not everyone is impressed.  Check out this article from PandoDaily:

At its iPhone-a-palooza today Apple announced that it’s upgrading iTunes. It’ll be more mobile friendly, and the store will be, oh, I don’t know, more store-like? There will be Facebook integration, better search, and a bunch of other features that are supposed to enhance functionality.

But you know what?

I couldn’t care less.

You’d think the fact that I own more than 15,000 songs — most of them ripped from compact discs at Apple Lossless levels, downloaded at 256kbs from the iTunes store, and recorded from vinyl on a digital turntable — would mean I’d be excited about a snazzier iTunes. But ever since I began subscribing to MOG, a subscription service (it calls itself an online community devoted to music) that streams songs at 320kbs for 10 bucks a month, I don’t think I’ve bought a single song from iTunes.

The way I see it, this latest Apple upgrade is only a stop gap, because iTunes will soon die and with it the idea that you buy music for 99 cents or $1.29 a song.

Read more here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

5 thoughts on “Why iTunes is Doomed

  • September 14, 2012 at 3:02 pm

    I'd have to disagree with this almost all around. iTunes has been an Apple staple for a long time and the integration between it and iPhone/Pad/Pod that people love to hate is, I think, something Apple will stick to for a long time.

    As for purchasing music, I'm not a huge proponent of streaming services. Music files on a local hard drive are still more reliable, and I'm a fan of the reliable over the easily accessible. Agreed, the price point for streaming is highly likable, but it's a little discouraging that if I go dead broke one day and all I have is a cancelled streaming service and my empty iPod, I will not be pleased if my decision to rely entirely on streaming.

  • September 14, 2012 at 5:21 pm

    I'm with ShaunW. Streaming services are awesome for listening to things I don't own, but I can access the things I own from anywhere I go – regardless of the availability of an internet connection. The only thing that could kill itunes is a better music app with good device integration and a very large collection (you hear that, Google?).

  • September 14, 2012 at 5:50 pm

    No, Apple is not doomed. That is wishful thinking.

  • September 14, 2012 at 7:08 pm

    Shaun W FTW! Haters gonna hate.

  • September 15, 2012 at 6:34 am

    Apple is soon fading into the sunset.


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