I’ve been thinking a lot about classic rock lately, specifically as a viable radio format.
- At what point do demographics make classic rock irrelevant? If the sweet spot for advertisers is adults 25-54, when is the classic rock audience too old to bother with?
- When the Baby Boomers die off–and they’re starting to–what will programmers do about their classic rock stations?
- What happens when the classic rock artists start dying off in large numbers?
- How long can classic rock artists continue to tour? Many of the bigger stars are in their upper 60s and lower 70s. Good for them, but time is not on their side.
- What is classic rock, anyway? Yes, it’s Beatles, Boston, Black Sabbath, Led Zeppelin, the Rolling Stones and Van Halen. Old rock? But how old do you have to be before you’re, you know, classic? When alt-rock radio started picking up in the late 80s, “classic” was anything ten years old or older. In 2000, “classic rock” was anything before about 1985. So where’s the dividing line today? So many bands of the Alternative Nation era have been around for decades now. Will bands like Pearl Jam, Nirvana, Soundgarden and the Chili Peppers ever see their music pass over to The Other Side? Should it?
- Or is it possible that there are certain classic rock songs/artists that will live forever? Could it be, for example, that today’s music just isn’t as good as that old stuff?
And it’s not just classic rock. Radio consultant Sean Ross takes a look at timeless songs that apparently aren’t so timeless anymore.
Many of those conditions are different now.