Music Industry

With Oasis tickets going on sale Saturday, can you imagine what’s going on in Ticketmaster’s IT departments?

There’s a chance that demand for Oasis tickets this Saturday will set some kind of record for demand on Ticketmaster’s servers. You just know that their IT people are working overtime to make sure that when sales open at 8am GMT that the load can be quickly and smoothly distributed over the servers so the whole system doesn’t go down.

Ticketmaster has been through this before and it hasn’t been good. Remember how the billions of requests for Taylor Swift tickets crashed everything in November 2022? On that day, humans and bots slammed Ticketmaster billions of times resulting in a meltdown. By my (sketchy) calculations, about 3.3 million tickets were for sale that day (52 stadium shows at about 65,000 tickets per gig). Had the sale gone clean, that would have been an all-time single-day sales record.

The same thing happened again in July 2023 when the Eras tour went on sale in the UK. Demand was so intense that a big crash resulted in Swifties screaming.

With Oasis, the number of tickets for the 17 announced gigs number somewhere around 1.3 million. With no dates yet announced for Europe, the only sure way to see the band right now is to travel to either the UK or Ireland.

Let’s go back 28 years to when Oasis played Knebworth at the height of their original fame. About 250,000 people saw the band play on the nights of August 10 and 11, 1996. The demand was insane with an estimated 4% of the entire population of the UK applying for tickets. Given the frenzy around this reunion, you have to wonder how many people will want in on this.

So fewer shows and fewer tickets than Tay-Tay offered and BIG (maybe even bigger) demand. And that demand will come from all corners of the planet from not only humans but the latest generation of ticket-buying bots.

We wish Ticketmaster and all ticket-buyers luck.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38863 posts and counting. See all posts by Alan Cross

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