Another six week or so and many of us will mark one year of working at home. I haven’t been into the physical radio station (The Edge and Q107/Toronto) since last February. Almost all my compatriots have been working remotely thanks to Dropbox, home studios, VPNs, and Zoom. I wonder how much mail I’ve got waiting for me?
Which brings me to this: What kind of music are you listening to while working from home? Sounds like an opportunity for one of those embedded advertorial articles.
Made.com, an online furniture retailer, commissioned a study that involved analyzing 2,000 “work from home” playlists on Spotify in an effort to find the artists who appeared the most. Here are the results.
- Taylor Swift (appeared on 45 WFH playlists
- Khruangbin (14)
- Ariana Grande (13)
- Harry Styles (12)
- Sam Hunt (11)
- SHINee (10)
- Mr. Hong (10)
- Johnnyswim (10)
- Everlast (10)
- Champion (10)
As for the most popular songs, it was a three-way tie between “Adore You,” “August” from Taylor Swift, and “Light On” by Maggie Rogers. The full list was very, very pop-heavy. And beats-per-minute were very important, too. Neuroscience says that musical tempos between 50 and 83 BPM helps increase concentration. Check out this list.
- Harry Styles, “Adore You” (99 BPM)
- Taylor Swift, “August” (90 BPM)
- Maggie Rogers, “Lights On” (102 BPM)
- Taylor Swift, “the 1” (140 BPM)
- Billie Eilish, “everything I wanted” (120 BPM)
Slow down the music, people. You’ll be more productive.
Investigate the whole study here.