Okay, so maybe you can’t play an instrument or write songs. But maybe you have a head for numbers, organization and seeking justice. It’s possible you have what it takes to be an artist manager. But where to start? How does one learn to be a manager.
Well, you could do it the hard way and learn by doing (doable, but you’ll make a lot of mistakes) or you could get some pro instruction and make a lot fewer mistakes.
The people at Coalition Music have a new course on band management. I quote:
The Artist Manager Program is a 10-week professional development program designed to mentor active artist managers and/or self-managed artists in a real world music industry environment.
Delivered in collaboration with Coalition Music (Our Lady Peace, Simple Plan, USS, Finger Eleven, Justin Nozuka), this program takes a customized hands-on approach to working with artist managers to help build their management businesses and develop the careers of their artists.
Program participants work alongside management, label, marketing, promotion, publicity, social media, funding, and touring experts, as well as connect and network with industry professionals in music law, accounting, publishing, booking, talent buying, music supervision, radio, performing rights organizations, funding bodies, and technical production.
Areas of Development Include (but are not limited to):
|•Building Your Management Team
•Communication and Conflict Resolution
• Risk and Crisis Management
• Negotiation Skills
• Artistic Scouting and Signing Strategies
• Revenue Streams for Artists
|•Agreements and Contracts
•Labels, Distribution, and Publishing
•Music Copyright and Ownership
•Marketing and Branding
•Promotion and Publicity
•Booking Tours and Shows
If you want to learn more, go here.