Yeah, Taylor Swift is Having a Good Day

I’ll have more to say about this week’s chart action in a separate post later today, but since I know you’re concerned about the fortunes of Ms Taylor and here 1989 album, let me give you these early numbers:

First-week sales in Canada: 107,000.  That’s 27,000 more than platinum level. It’s also the biggest one-week sales total since AC/DC’s release of Black Ice back in 2008 when they moved 119,000 copies. (Interestingly, 100% of those AC/DC albums were physical.)

The next biggest-one week debuts this year have been Coldplay’s Ghost Stories (49,000), Serge Fiori (32,000) and X from Ed Sheeran (21,000). And if we’re looking at the biggest one-week sales in the last decade, 1989 will rank second behind Black Ice but ahead of Celine Dion’s Love me Back to Life in 2013 and Coldplay’s X&Y, whih sold 105,000 in 2005

First-week sales in the US: 1.287 million. That’s the biggest one-week number since 2002.

Make no mistake: it cost a TON of money for the promotional work leading up to the album’s release. Looks like it was worth, though.

All numbers courtesy Nielsen SoundScan. More analysis coming later today. Meanwhile, here’s Barack Obama singing some Taylor Swift.

http://youtu.be/c1wbhTXK1oQ