Yep, Connected Cars Are Becoming a Big Thing

Nielsen recently published a study on the wants and needs of consumers regarding automobile infotainment systems. RAIN reports:

Nielsen published its latest insights on the outlook for connected cars. The high-tech vehicles were most appealing for the cool factor; 60% of future auto intenders said they want one to experience emerging technologies. But the desire for entertainment on the road was a close second, at 58% of future auto intenders.

In fact, the Nielsen results revealed that 36% of connected car users streamed audio every time they got in their vehicle during the second quarter of 2014. Another 36% streamed audio regularly, if not every single time. Only 8% said they rarely or never used that feature. The results also showed that 26% of these vehicle owners connected to the Internet every time they got behind the wheel, and 21% used that web connection to download media every time they were in their car.

There’s a nice chart, too.

Nielsen-connected-car-entertainment-Q2-2014

 

If you’re going to be shopping for a new vehicle in the next year or so, keep this information handy.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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