Yep, Connected Cars Are Becoming a Big Thing

Nielsen recently published a study on the wants and needs of consumers regarding automobile infotainment systems. RAIN reports:

Nielsen published its latest insights on the outlook for connected cars. The high-tech vehicles were most appealing for the cool factor; 60% of future auto intenders said they want one to experience emerging technologies. But the desire for entertainment on the road was a close second, at 58% of future auto intenders.

In fact, the Nielsen results revealed that 36% of connected car users streamed audio every time they got in their vehicle during the second quarter of 2014. Another 36% streamed audio regularly, if not every single time. Only 8% said they rarely or never used that feature. The results also showed that 26% of these vehicle owners connected to the Internet every time they got behind the wheel, and 21% used that web connection to download media every time they were in their car.

There’s a nice chart, too.



If you’re going to be shopping for a new vehicle in the next year or so, keep this information handy.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37921 posts and counting. See all posts by Alan Cross

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.