Yes, Musicians Still Should Try to Get Their Music on the Radio
Despite what the naysayers may, uh, say, radio is still the number one place for music discovery for the majority of the population. And once you get your radio on the air, it’s the best way to reach the most people in the least amount of time.
New research confirms this. From Hypebot:
Though research studies often conflict, recent research related to music listening habits make it clear that traditional radio, including traditional radio being streamed on the web, remains a dominant source of streaming music and music discovery. Yet pure play internet radio’s audience is growing and younger people are gradually shifting away from traditional AM/FM radio to listening to such services even in autos. Aggregated data points indicate that musicians should continue to seek traditional radio play while exploring newer internet-based services.
