Yes, Radio Stations are Playing Fewer Songs Over and Over and Over Again
No, it’s not your imagination: radio stations–especially ones in the US–are playing fewer songs. And they’re also playing those songs more often. As counter-intuitive as this might be to music fans, this actually results in higher ratings and more ad revenue.
Why? Because while there may be millions of serious music fans, we are outnumbered by billions of casual fans. They’re completely satisfied with a steady diet of the biggest hits of the moment. And if you’re an artist included in this small number, you can make some serious money. This goes a long way to explaining Katy Perry, Rihanna and Miley Cyrus, doesn’t it?
Digital Music News takes a closer look at things here.
