Product placement in music videos is nothing new. This kind of thing has been going on since the 90s. And while I haven’t seen any evidence of this yet, we’re told that new products are somehow turning up in old videos. From Salon:
We know that the ever shameless Lady Gaga – she of South By Southwest’s Doritos stage – enlisted sponsorships from Miracle Whip, Polaroid, Virgin Mobile, the Plenty of Fish dating site and Hewlett Packard for her big-budget, high-concept, consumer-hell “Telephone” video. And that Courvoisier came up with a sponsorship deal with Busta Rhymes after his song “Pass the Courvoisier” jolted their sales.
“Furthermore,” Tom Barnes’ story adds, “Universal Music Group has begun rolling out a program to retroactively insert advertisements into older music videos, whose artists didn’t think to monetize every inch of their art.”
Anyone see anything suspicious in your favourite old-school videos? More here.