Yes, Those are New Products in Old Music Videos. WTF?

Product placement in music videos is nothing new. This kind of thing has been going on since the 90s. And while I haven’t seen any evidence of this yet, we’re told that new products are somehow turning up in old videos.  From Salon:

We know that the ever shameless Lady Gaga – she of South By Southwest’s Doritos stage – enlisted sponsorships from Miracle Whip, Polaroid, Virgin Mobile, the Plenty of Fish dating site and Hewlett Packard for her big-budget, high-concept, consumer-hell “Telephone” video. And that Courvoisier came up with a sponsorship deal with Busta Rhymes after his song “Pass the Courvoisier” jolted their sales.

“Furthermore,” Tom Barnes’ story adds, “Universal Music Group has begun rolling out a program to retroactively insert advertisements into older music videos, whose artists didn’t think to monetize every inch of their art.”

Anyone see anything suspicious in your favourite old-school videos?  More here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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