Music Industry

Yes, Those are New Products in Old Music Videos. WTF?

Product placement in music videos is nothing new. This kind of thing has been going on since the 90s. And while I haven’t seen any evidence of this yet, we’re told that new products are somehow turning up in old videos.  From Salon:

We know that the ever shameless Lady Gaga – she of South By Southwest’s Doritos stage – enlisted sponsorships from Miracle Whip, Polaroid, Virgin Mobile, the Plenty of Fish dating site and Hewlett Packard for her big-budget, high-concept, consumer-hell “Telephone” video. And that Courvoisier came up with a sponsorship deal with Busta Rhymes after his song “Pass the Courvoisier” jolted their sales.

“Furthermore,” Tom Barnes’ story adds, “Universal Music Group has begun rolling out a program to retroactively insert advertisements into older music videos, whose artists didn’t think to monetize every inch of their art.”

Anyone see anything suspicious in your favourite old-school videos?  More here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38321 posts and counting. See all posts by Alan Cross

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