Coors needs to get twenty-something drinking more beer, hence (a) the introduction of a Millennial-focused Canada-only brew called Altitude; and (b) the use of Young Empires in an epic length interactive
commercial video for the song “So Cruel.”
Below is the non-interactive version (you can’t get singer Matt Vlahovich to go where you want), but you’ll get the gist. Expect to hear a lot more about this as we get closer to prime beer drinkin’ season. The whole story can be found at Strategy.ca.
Is anyone else thinking of this skit Monty Python right now?