If You’re Writing a Press Release for Your Band or Album, Here are Eight Things NOT to Do
I get a lot of pitches from artists, managers, publicists, pluggers and labels ever week. A lot. Hundreds. And distressing amounts of the press releases I get are horrible. This article (forwarded by Larry) satirically outlines how NOT to write a press release.
8 Fail-Proof Tips for Writing an Album Press Release That Music Journalists Won’t Ignore
It can be tough for bands to break through the noise, so here are 8 fail-proof album press release strategies I’ve developed based on my 10+ years in the music industry as a journalist, curator, marketer, and artist manager.
1. Use Vague But Impressive Phrases At Least Once Per Paragraph
Such as: “highly-anticipated”, “innovative songwriting”, “a palette of exquisitely crafted sound”, “garnering buzz in the blogosphere”, and “has already conquered club charts worldwide.”
2. Include Spotify Streaming Stats
Take your age, multiply it by itself, multiply that number by itself, and then multiply that number by itself. This is now your number of streams on Spotify.*
*Note: the higher the number, the less likely it’ll be fact-checked!
