Add up all the traffic of all the streaming music services in the world and you still can’t beat YouTube. And it’s growing faster than anything else on the planet. From Music Business Worldwide:
Scary news for those who don’t feel YouTube is paying music rights-holders enough: it’s the biggest music streaming service on earth, and it’s growing faster than Spotify or any of its rivals.
That’s according to MBW analysis of the latest market stats out of the UK and US, which show that YouTube increased its market share of total on-demand streams in the first six months of this year on both sides of the Atlantic.
In the first half of 2015 in the US, overall on-demand streams grew 92.4% year-on-year to 135.2bn. The majority of this growth was down to YouTube (plus Vevo and other video services), which saw a stream volume increase of 109.2% to 76.6bn. Audio on-demand streams across services such as Spotify, Rdio, Rhapsody, Beats Music and more increased 74.2% to 58.6bn.
Read the whole report here.