After missed deadlines and a long wait, it’s finally here: YouTube Music has launched in Canada.
Along with it has arrived YouTube Premium.
This gives YouTube users ability to stream music other than what viewers and users normally find on the platform, driven by personal taste, preferences and viewing habits.
The company says YouTube Music provides users with a single screen to access not just album cuts and concert footage but full albums, singles, remixes, covers and other select content that’s only available on YouTube, plus recommendations for other artists that a listener might like and playlists for certain scenarios (a beach playlist, motivating music, that sort of thing).
YouTube also promises to take the guess work out of finding a song that’s running around the listener’s head, even if she doesn’t know the exact name: “We’ll find the song, even if you can’t remember what it’s called,” the company says in a press release Monday. “’That space-themed Spice Girls song in the desert.’ Here you go. You can also search by lyrics (even if they’re wrong.) It’s ‘Hold me closer, Tony Danza,’ right?”
Expect YouTube Music to be fully stocked and aware of all the current trends, too, on each user’s Hotlist screen.
Read more here.