YouTube to Start Charging to See/Hear Music without Ads

I can count the number of times YouTube has failed to delivery on a music search on one hand.  And YouTube is the world’s biggest music reference/discovery site, bigger than all the streaming music services put together. It is, in short, an excellent resource, better than anything out there.

But then there are the ads.

I know people gots to get paid, which why we have pre-rolls and ads junking up the lower third of the video window.  I find them a minor annoyance, a small price to pay to gain access to a universe of content.  But others hate them with a passion. So what to do about them? Anything?

Well, what about charging for access through, say, a subscription service? That would negate the needs for advertising.

But not everyone likes the idea–including some of YouTube’s music industry partners.  Check it out at SF Gate.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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