YouTube to Start Charging to See/Hear Music without Ads

I can count the number of times YouTube has failed to delivery on a music search on one hand.  And YouTube is the world’s biggest music reference/discovery site, bigger than all the streaming music services put together. It is, in short, an excellent resource, better than anything out there.

But then there are the ads.

I know people gots to get paid, which why we have pre-rolls and ads junking up the lower third of the video window.  I find them a minor annoyance, a small price to pay to gain access to a universe of content.  But others hate them with a passion. So what to do about them? Anything?

Well, what about charging for access through, say, a subscription service? That would negate the needs for advertising.

But not everyone likes the idea–including some of YouTube’s music industry partners.  Check it out at SF Gate.