Beyond the demo known as Millennials is Gen Z, which is actually a larger cohort. Much larger. They’ve never known a world without the always-on Internet–and they’ve always been able to get whatever music they want for free. Because of their habits, expectation and sheer numbers, they’re going to shape the future of the music industry. Everything about the music industry.
So here’s the question: when it comes to Gen Z, who’s winning, YouTube or Spotify? Music Industry Blog has this article that comes with this graphic describing the streaming preferences of British teens.
Read the whole article here.
Once you’re done that, check out this article on the increased importance of playing live. It also relates to the changing realities of how music fans consume music today. Check out this graphic, too.