Music Industry

YouTube vs. Spotify: The Battle for Gen Z

Beyond the demo known as Millennials is Gen Z, which is actually a larger cohort. Much larger. They’ve never known a world without the always-on Internet–and they’ve always been able to get whatever music they want for free. Because of their habits, expectation and sheer numbers, they’re going to shape the future of the music industry. Everything about the music industry.

So here’s the question: when it comes to Gen Z, who’s winning, YouTube or Spotify? Music Industry Blog has this article that comes with this graphic describing the streaming preferences of British teens.

Read the whole article here.

Once you’re done that, check out this article on the increased importance of playing live. It also relates to the changing realities of how music fans consume music today. Check out this graphic, too.




Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38446 posts and counting. See all posts by Alan Cross

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