Music Industry

Adoption of streaming music in Canada is accelerating

Luminate, the company that tracks the sales and streaming in Canada and the US, says that more Canadians are getting into streaming.

For the first 19 weeks of 2023, on-demand song streams are up 18.3% over the same period in 2023. To assign some raw numbers to that, we listened to 50.6 billion streams when audio and video are totaled together. If we look at just audio, the number is 47.6 billion streams, which is up 15.9% year over year. A quick bit of math shows that video song streams are up by a whopping 48.5%. Er, wow.

It’ll be interesting to see how Bill C-11 (The Online Streaming Act) will impact on these numbers given that it will require streaming services to both fund and promote streams that are Canadian in origin.

You streaming yet?

(Via Music Ally)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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